MEDIA
HUB
CASE STUDY
ALCATEL-LUCENT
ENTERPRISE
Alcatel-Lucent Enterprise (ALE) is an ICT company, providing customised technology experiences that connect every aspect of an organisation. Discover how they achieved business opportunities from one in ten leads from Interlink.
THE CLIENT:
Piotr Duda, Field Marketing Manager – CEE, Russia & CIS, Israel at ALE
MEDIA
HUB
CASE STUDY
ALCATEL-LUCENT
ENTERPRISE
Discover how they achieved one in ten business opportunities using lead generation from Interlink.
THE CLIENT:
Piotr Duda, Field Marketing Manager – CEE, Russia & CIS, Israel at ALE
- Blogs
- Case Studies
- Ebooks
- Whitepapers
What Is Account-Based Experience And How Can You Leverage It?
Account-based Marketing (ABM) has been around for some time. And whilst it hasn’t been replaced, i...
CS – ALCATE-LUCENT ENTERPRISE
Alcatel-Lucent Enterprise (ALE) is an ICT company, providing customised technology experiences that ...
WHAT’S NEXT FOR LEAD GENERATION IN 2022?
Artificial intelligence (AI) will continue to dominate. This gives companies multiple possible scena...
INFINITE GAME-PLAYERS: APPLYING THE INFINITE MINDSET TO BUSINESS AND THE LEAD GENERATION INDUSTRY
Can you compare lead generation to finite games, like football? The players are always known, the ru...
INTRODUCING INTERLINK WELLNESS FRIDAYS
We are running a pilot of all Interlink staff finishing their working week at lunchtime every Friday...
QUALITY VS QUANTITY: WHAT REALLY MATTERS IN LEAD GENERATION?
If you had to choose between quality or quantity, which would you say is more important? We want to ...
THE BIGGEST CHALLENGES FOR LEAD GENERATION AND HOW TO COMBAT THEM
Lead generation isn’t an easy part of business – it takes up a lot of time, effort and resources...
WHY A LEAD GENERATION COMPANY IS THE ANSWER TO YOUR SALES PROBLEMS
Having trouble hitting sales targets? Constantly finding yourself with poor-quality leads? Think the...
CHAPTER V – BRIDGING THE GAP THE INTERLINK WAY
Whilst statistics from MarketingSherpa show that 61% of B2B marketers send all their leads to sales,...
CHAPTER III – UNDERSTANDING BOTH SIDES
Take a look at the team canvas, and you’ll notice that whilst marketing and sales may have differe...
CHAPTER IV – BRIDGING THE GAP BETWEEN SALES AND MARKETING
If conflict between the two teams arises because of a lack of specific guidelines and knowledge-shar...
CHAPTER II – WHY IS THERE A DISCONNECT?
Misalignment between the two teams generally arises from a lack of sharing – whether that be shari...
- All
- Blogs
- Case Studies
- Ebooks
- Whitepapers
What Is Account-Based Experience And How Can You Leverage It?
Account-based Marketing (ABM) has been around for some time. And whilst it hasn’t been replaced, i...
CS – ALCATE-LUCENT ENTERPRISE
Alcatel-Lucent Enterprise (ALE) is an ICT company, providing customised technology experiences that ...
WHAT’S NEXT FOR LEAD GENERATION IN 2022?
Artificial intelligence (AI) will continue to dominate. This gives companies multiple possible scena...
INFINITE GAME-PLAYERS: APPLYING THE INFINITE MINDSET TO BUSINESS AND THE LEAD GENERATION INDUSTRY
Can you compare lead generation to finite games, like football? The players are always known, the ru...
INTRODUCING INTERLINK WELLNESS FRIDAYS
We are running a pilot of all Interlink staff finishing their working week at lunchtime every Friday...
QUALITY VS QUANTITY: WHAT REALLY MATTERS IN LEAD GENERATION?
If you had to choose between quality or quantity, which would you say is more important? We want to ...
THE BIGGEST CHALLENGES FOR LEAD GENERATION AND HOW TO COMBAT THEM
Lead generation isn’t an easy part of business – it takes up a lot of time, effort and resources...
WHY A LEAD GENERATION COMPANY IS THE ANSWER TO YOUR SALES PROBLEMS
Having trouble hitting sales targets? Constantly finding yourself with poor-quality leads? Think the...
CHAPTER V – BRIDGING THE GAP THE INTERLINK WAY
Whilst statistics from MarketingSherpa show that 61% of B2B marketers send all their leads to sales,...
CHAPTER III – UNDERSTANDING BOTH SIDES
Take a look at the team canvas, and you’ll notice that whilst marketing and sales may have differe...
CHAPTER IV – BRIDGING THE GAP BETWEEN SALES AND MARKETING
If conflict between the two teams arises because of a lack of specific guidelines and knowledge-shar...
CHAPTER II – WHY IS THERE A DISCONNECT?
Misalignment between the two teams generally arises from a lack of sharing – whether that be shari...
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