A Conversation with Citrix

4 Lead Generation Trends to Watch in 2023

Lead generation is a key part of business success. Without customers, it’s impossible to thrive, so attracting their attention and converting that interest into a sale is crucial.

As we’ve covered in previous blogs, there are two broad methods of lead generation. Inbound marketing is the process of attracting leads to your brand by providing valuable content, whereas outbound marketing consists of pushing messages out to your target market. Tactics typically include activities such as PR, website content, direct mail and prospecting, but as technology evolves and
consumer behaviour changes, businesses must adapt their
lead generation strategies to stay ahead of the curve.

In this blog, we’ll look at what is driving changes in lead
generation and explore the main emerging trends.

A Cookieless Future: What’s the Impact?

For years, cookies have been the backbone of online advertising and data tracking, allowing websites to remember user preferences, track user behavior, and deliver personalized content. However, with the growing concern over data privacy, cookies have become a major source of controversy, prompting web browsers to phase out their use. This shift towards a cookieless future will have far-reaching implications for both users and businesses. In this blog, we will explore what this means and how it will impact the way we browse the web.