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When it comes to closing a sale, timing is everything. Approach a customer too early and they may not be in a position to progress, yet leave it too late and you run the risk of losing out to a competitor. You need to strike while they’re actively looking and before they’ve made a decision. Sounds tricky. But what if there was a way of knowing when an account was ready to buy your product or service, so you can contact them at precisely the right moment?
It might sound too good to be true, but this is exactly what intent data can do.
With many businesses, the relationship between sales and marketing varies from passable to openly hostile.
This presents a problem. It’s not enough for these two vital departments to simply coexist. Sales and marketing are interdependent and should be closely aligned – one cannot succeed without the other. Working together can create real value within a business and the stronger the relationship, the better the results.
Here, we look at why it remains an issue and what can be done to bridge the gap between the two teams.
Account-based Marketing (ABM) has been around for some time. And whilst it hasn’t been replaced, it has been enhanced – to ABX: Account-based Experience.
But what exactly is this? In this blog, we outline the difference between the two, how ABX can be used, and what you should consider in your approach. Read on to learn everything you need to know.