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The Power of Intent Data and Why You Should be Harnessing It

When it comes to closing a sale, timing is everything. Approach a customer too early and they may not be in a position to progress, yet leave it too late and you run the risk of losing out to a competitor. You need to strike while they’re actively looking and before they’ve made a decision. Sounds tricky. But what if there was a way of knowing when an account was ready to buy your product or service, so you can contact them at precisely the right moment?

It might sound too good to be true, but this is exactly what intent data can do.

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What Is Account-Based Experience And How Can You Leverage It?

What Is Account-Based Experience And How Can You Leverage It?

Account-based Marketing (ABM) has been around for some time. And whilst it hasn’t been replaced, it has been enhanced – to ABX: Account-based Experience.

But what exactly is this? In this blog, we outline the difference between the two, how ABX can be used, and what you should consider in your approach. Read on to learn everything you need to know.

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WHAT’S NEXT FOR LEAD GENERATION IN 2022?

WHAT’S NEXT FOR LEAD GENERATION IN 2022?

Artificial intelligence (AI) will continue to dominate. This gives companies multiple possible scenarios by drawing on historical data, helping them to understand the success or risk factors to act upon.

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