4 Lead Generation Trends to Watch in 2023

For years, cookies have been the backbone of online advertising and data tracking, allowing websites to remember user preferences, track user behavior, and deliver personalized content. However, with the growing concern over data privacy, cookies have become a major source of controversy, prompting web browsers to phase out their use. This shift towards a cookieless future will have far-reaching implications for both users and businesses. In this blog, we will explore what this means and how it will impact the way we browse the web.