Other content you might like
What Is Account-Based Experience And How Can You Leverage It?
Account-based Marketing (ABM) has been around for some time. And whilst it hasn’t been replaced, it has been enhanced – to ABX: Account-based Experience.
But what exactly is this? In this blog, we outline the difference between the two, how ABX can be used, and what you should consider in your approach. Read on to learn everything you need to know.
WHAT’S NEXT FOR LEAD GENERATION IN 2022?
Artificial intelligence (AI) will continue to dominate. This gives companies multiple possible scenarios by drawing on historical data, helping them to understand the success or risk factors to act upon.
INFINITE GAME-PLAYERS: APPLYING THE INFINITE MINDSET TO BUSINESS AND THE LEAD GENERATION INDUSTRY
Can you compare lead generation to finite games, like football? The players are always known, the rules fixed, and the endpoint clear. It’s easy to establish the winners and losers.