MEDIA
HUB
CASE STUDY
ALCATEL-LUCENT
ENTERPRISE
Alcatel-Lucent Enterprise (ALE) is an ICT company, providing customised technology experiences that connect every aspect of an organisation. Discover how they achieved business opportunities from one in ten leads from Interlink.
THE CLIENT:
Piotr Duda, Field Marketing Manager – CEE, Russia & CIS, Israel at ALE
MEDIA
HUB
CASE STUDY
ALCATEL-LUCENT
ENTERPRISE
Discover how they achieved one in ten business opportunities using lead generation from Interlink.
THE CLIENT:
Piotr Duda, Field Marketing Manager – CEE, Russia & CIS, Israel at ALE
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QUALITY VS QUANTITY: WHAT REALLY MATTERS IN LEAD GENERATION?
If you had to choose between quality or quantity, which would you say is more important? We want to ...
THE BIGGEST CHALLENGES FOR LEAD GENERATION AND HOW TO COMBAT THEM
Lead generation isn’t an easy part of business – it takes up a lot of time, effort and resources...
WHY A LEAD GENERATION COMPANY IS THE ANSWER TO YOUR SALES PROBLEMS
Having trouble hitting sales targets? Constantly finding yourself with poor-quality leads? Think the...
CHAPTER V – BRIDGING THE GAP THE INTERLINK WAY
Whilst statistics from MarketingSherpa show that 61% of B2B marketers send all their leads to sales,...
CHAPTER III – UNDERSTANDING BOTH SIDES
Take a look at the team canvas, and you’ll notice that whilst marketing and sales may have differe...
CHAPTER IV – BRIDGING THE GAP BETWEEN SALES AND MARKETING
If conflict between the two teams arises because of a lack of specific guidelines and knowledge-shar...
CHAPTER II – WHY IS THERE A DISCONNECT?
Misalignment between the two teams generally arises from a lack of sharing – whether that be shari...
CHAPTER I – WHAT IS “THE DISCONNECT”?
Before you can start bridging the gap between your business’ marketing and sales departments, you ...
IT DECISION MAKING AMIDST THE PANDEMIC
An unprecedented crisis driven by the coronavirus pandemic meant companies coming face to face with ...
MARKETING DURING A PANDEMIC
2020 began with a sense of hope and a renewed appetite for growth and innovation for businesses acro...
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