by Andrew Yates | Jun 2, 2022 | Ebooks
Discover your target audience Whilst statistics from MarketingSherpa show that 61% of B2B marketers send all their leads to sales, they also show that only 27% of those leads are considered ‘qualified’ or ‘actively looking to purchase’ by the sales team. At the same...
by Andrew Yates | Jun 1, 2022 | Ebooks
Take a look at the team canvas, and you’ll notice that whilst marketing and sales may have different tasks, goals, strengths and weaknesses, their purpose is ultimately the same. They share aims and values as a result. In this chapter, we look at how outcomes are...
by Andrew Yates | Jun 1, 2022 | Ebooks
If conflict between the two teams arises because of a lack of specific guidelines and knowledge-sharing, a formal document that defines their working relationship can work wonders. To get marketing and sales on the same page, you should therefore begin with a...
by Andrew Yates | May 26, 2022 | Ebooks
Misalignment between the two teams generally arises from a lack of sharing – whether that be sharing a vision, sharing their needs, sharing information or sharing responsibility. We can break this down further into five key areas: Goals Only 58% of US marketers and...
by Andrew Yates | May 16, 2022 | Ebooks
Before you can start bridging the gap between your business’ marketing and sales departments, you must first know – and care – about ‘the disconnect’. Put simply, it’s the ‘misunderstanding’ between the two teams. The disconnect is the very foundation of marketing and...
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