by Callum Wilson | Jan 26, 2023 | Blogs
Other content you might like The Power of Intent Data and Why You Should be Harnessing It When it comes to closing a sale, timing is everything. Approach a customer too early and they may not be in a position to progress, yet leave it too late and you run the risk of...
by Callum Wilson | Jan 12, 2023 | Blogs
Other content you might like Bridging the Gap: How to End the Sales and Marketing Disconnect With many businesses, the relationship between sales and marketing varies from passable to openly hostile. This presents a problem. It’s not enough for these two vital...
by Callum Wilson | Aug 18, 2022 | Blogs
Account-based Marketing (ABM) has been around for some time. And whilst it hasn’t been replaced, it has been enhanced – to ABX: Account-based Experience. But what exactly is this? In this blog, we outline the difference between the two, how ABX can be used, and what...
by Andrew Yates | Jun 6, 2022 | Blogs
Technology is still making waves in lead generation, and it’s expected to advance the industry in the coming year. In this blog, we explore five top trends for lead generation in 2022. Artificial Intelligence Artificial intelligence (AI) will continue to...
by Andrew Yates | Jun 6, 2022 | Blogs
Can you compare lead generation to finite games, like football? The players are always known, the rules fixed, and the endpoint clear. It’s easy to establish the winners and losers. Or is it similar to infinite games, such as business or politics? The players vary,...
by Andrew Yates | Jun 6, 2022 | Blogs
What are we doing? We are running a pilot of all Interlink staff finishing their working week at lunchtime every Friday. There is an out-of-hours process available for urgent client requirements so as to ensure our normal level of service is not impacted by this...
Recent Comments