by Callum Wilson | Aug 18, 2022 | Blogs
Account-based Marketing (ABM) has been around for some time. And whilst it hasn’t been replaced, it has been enhanced – to ABX: Account-based Experience. But what exactly is this? In this blog, we outline the difference between the two, how ABX can be used, and what...
by Andrew Yates | Jun 6, 2022 | Blogs
Technology is still making waves in lead generation, and it’s expected to advance the industry in the coming year. In this blog, we explore five top trends for lead generation in 2022. Artificial Intelligence Artificial intelligence (AI) will continue to...
by Andrew Yates | Jun 6, 2022 | Blogs
Can you compare lead generation to finite games, like football? The players are always known, the rules fixed, and the endpoint clear. It’s easy to establish the winners and losers. Or is it similar to infinite games, such as business or politics? The players vary,...
by Andrew Yates | Jun 6, 2022 | Blogs
What are we doing? We are running a pilot of all Interlink staff finishing their working week at lunchtime every Friday. There is an out-of-hours process available for urgent client requirements so as to ensure our normal level of service is not impacted by this...
by Andrew Yates | Jun 5, 2022 | Blogs
If you had to choose between quality or quantity, which would you say is more important? We want to explore each side of the coin to see how lead generation activity should be targeted. In this month’s blog, we do just that. Quality vs quantity Traditional lead...
by Andrew Yates | Jun 4, 2022 | Blogs
Lead generation isn’t an easy part of business – it takes up a lot of time, effort and resources, not to mention the financial cost. And this is because it currently faces a number of big challenges. Join us as we outline what these challenges are, and...
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