Bridging the Gap: How to End the Sales and Marketing Disconnect

When it comes to closing a sale, timing is everything. Approach a customer too early and they may not be in a position to progress, yet leave it too late and you run the risk of losing out to a competitor. You need to strike while they’re actively looking and before they’ve made a decision. Sounds tricky. But what if there was a way of knowing when an account was ready to buy your product or service, so you can contact them at precisely the right moment?

It might sound too good to be true, but this is exactly what intent data can do.